Seeing Things Clearly


Bill Gates predicted the merging of the different media (internet, TV, gaming) in general.  It happened.  And perhaps he missed it.  I say perhaps because the XBox is a significant foray into this space.  I say in general because his predictions were too early to be specific. 

Now we have a whole new generation of people immersed in entertainment technology ready to make their own prognostications.  I just read this blog post by Mark Shuster, a venture capitalist in the media and entertainment industry, titled The Future of Television and the Digital Living Room.  It is incredibly comprehensive and clear-sighted, albeit a bit too darling toward Apple at the outset.

It’s an entertaining and worthwhile read.  Absent your investment of time toward it, below the fold are some quotes.

One of the most exciting developments in television & media to me will be “second screen” technologies built initially on iPads and extended to the plethora of devices we’ll see over the next 3-5 years.  And this will be real innovation & revolutionary in the way that the iPad is . . .

You’ll likely see applications that draw you into interactive experiences, connect you to your social networks, help you browse your TV better and create a richer media experience overall. . .

it became popular to bundle content together and get us to pay for “packages” when all we really wanted was The Sopranos or ESPN.  We all saw what happened when technology let us buy singles on iTunes rather than whole albums pushed by record labels.  No prizes for guessing what the future holds for video. . .

I believe that NetFlix has won the battle for the “head end” of content from films.  They have such a strong base of subscribers and their strategy of “Netflix everywhere” is brilliant.  We watch it on the iPad.  We pause.  We turn on our TV and get it streamed through the Wii.  And it’s available also on the Apple TV.  It’s on Boxee.  It’s effen awesome.  Game over.  IMO. . .

Much of web video search is bad at finding “the good stuff” including YouTube itself.  Try searching “Dora the Explorer” in YouTube and then try it on Clicker.  And then try it on Hulu.  I feel confident that any user trying this will not go back from Clicker (no, I’m not an investor). . .

 it’s clear that the games manufacturers will find a way to be hugely relevant in the digital living room fight. . .

While I agree that there is a bright future for the talent that is uniquely in Los Angeles I think the future of TV & Film will be as different as the transition from radio to TV was.

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